With a 75-year history and foundation in the over-the-road market, Wix Filters is featuring its heavy-duty product line in a comprehensive fuel maintenance initiative. Given its range of heavy-duty customers, from small- and medium-sized fleets to light-duty larger vehicles, Wix saw a need to create a more expansive product line aimed at making these customers’ lives a little easier. The new product line includes filters, test kits, fuel water absorbers and additives.
“As the global filtration supplier, we developed an extensive offering of tank filters, test kits and water absorbers so our partners can better support their local and regional fleet customers,” said Edward Covington, vice president of quality assurance for Wix Filters. “By keeping diesel fuel clean of impurities, our heavy-duty customers see improved operational efficiencies, therefore reducing onboard fuel-related issues. In other words, our heavy-duty product line has everything our customers need to protect their investments.”
Wix’s heavy-duty product line includes:
- XD (extended drain), XE (extra-efficiency) and premium filters capture dirt and help increase the life of fleet engines;
- Diesel fuel test kits help monitor the health of fuel, allowing fleets to adjust fuel water absorbers, breathers and/or additives as needed, catching problems before they start;
- Fuel water absorbers remove water from fuel before hitting filters and expensive injectors; and,
- Additives treat fuel during cold weather.
“In a continued effort to provide ongoing training for our partners and distributors, we’ve developed tools for them to be able to talk about these heavy-duty offerings in an informed manner,” said Jeff Blocher, vice president of sales and marketing for Wix Filters.
According to the company, the new sales materials stem from the Wix 10 Training Program and include a diesel fuel education booklet, along with a poster that explains why water is the enemy of these fuel systems. The materials are meant to build awareness of Wix’s heavy-duty product line while helping partners understand what questions they should be asking their customers. The new POS kit for partners, store owners and staff includes a countermat and a window cling/floor graphic.
