January 2010
Equipment Management Techniques: Electrical Systems/Batteries
Equipment Technology: Axles and Suspension
Spec’ing for Operational Advantages: Powertrains; Solution Focus: Radiators; Hose; Fans; Fan Clutch; Engine Brakes
Fleet Profile: Interview of an Industry Top Equipment Ass et Manager
Special Features: Aftermarket Insight; Refrigerated Trucking
Bonus Distribution:Technology & Maintenance Council (TMC)
Ad Closing: December 21
Ad Materials Due: December 28 

February 2010
Equipment Management Techniques: Lease vs. Purchase
Equipment Technology: OBDII Update
Spec’ing for Operational Advantages:Tire Tread Designs; Solution Focus: Retreads/New Tires; Wheels; TPMS; Wheel Balancing
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Best Practice; Trailer Topics
Ad Closing: January 22
Ad Materials Due: January 26 

March 2010
Equipment Management Techniques: Buying for Resale
Equipment Technology: Brakes and Stability Control Systems
Spec’ing for Operational Advantages: NG-Powered vehicles; Solution Focus: Truck Bodies; Fuel Storage; LNG- and LPG-engines
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Aftermarket Insights; Refrigerated Trucking
Bonus Distribution: Mid-America Trucking Show – MATS
Additional Opportunities: AdScope Study
Ad Closing: February 19
Ad Materials Due: February 23

April 2010
Special Issue: Equipment Management Resource Directory
Equipment Management Techniques: Training Technicians
Equipment Technology: Oil Filter Technology
Spec’ing for Operational Advantages: Route
Optimization Software; Solution Focus: Hardware; GPS Technology; Trailer Tracking
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Best Practice; Trailer Topics
Ad Closing: March 22 
Ad Materials Due: March 25

May 2010
Equipment Management Techniques: Benchmarking Practices
Equipment Technology: Hybrid Reefers
Spec’ing for Operational Advantages: Lightweight Components; Solution Focus:Aluminum Wheels; Axles; Wide Singles; Fifth Wheels
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Aftermarket Insight; Refrigerated Trucking
Bonus Distribution: National Private Truck Council – NPTC
Ad Closing: April 19
Ad Materials Due: April 22

June 2010
Equipment Management Techniques: Outsourcing Tire Maintenance
Equipment Technology:Weight Control: Tires and Wheels
Spec’ing for Operational Advantages: Position-specific Tires; Solution Focus: TPMS; Wheels; Trailers;
Shop Lifts; Wheel Balancing Equipment
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Best Practices; Trailer Topics
Ad Closing: May 21
Ad Materials Due: May 26

July 2010
Equipment Management Techniques: Designing a Green Shop
Equipment Technology: Cooling Systems
Spec’ing for Operational Advantages: Hybrid Trucks; Solution Focus: Straight Trucks; Tractors; Waste Haulers; Transmissions
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Aftermarket Insight; Refrigerated Trucking
Additional Opportunities: AdScope Study
Ad Closing: June 21
Ad Materials Due: June 24 

August 2010
Equipment Management Techniques: Extending Oil Drain Intervals
Equipment Technology:Wheels and Wheelends
Spec’ing for Operational Advantages: Diesel Retrofit Concerns; Solution Focus: DPFs; Fan Clutch Kits; Filters
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Best Practices; Trailer Topics
Bonus Distribution:Technology & Maintenance Council – TMC
Additional Opportunities: Fleet & Tire Supplement
Ad Closing: July 19
Ad Materials Due: July 22 

September 2010
Equipment Management Techniques: SCR Maintenance Considerations
Equipment Technology: Exterior Lighting
Spec’ing for Operational Advantages: Transmissions; Solution Focus: Clutches; U-Joints; Dressed Axles
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Aftermarket Insights; Refrigerated Trucking
Ad Closing: August 23
Ad Materials Due: August 26

October 2010
Equipment Management Techniques: Maximizing Warranty Dollars
Equipment Technology:2010 Performance Report
Spec’ing for Operational Advantages: Collision Avoidance Systems; Solution Focus:Safety Systems; Seat Belts; Back-up Camera; ABS
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Best Practices, Trailer Topics
Bonus Distribution: American Trucking Association – ATA
Additional Opportunities: AdScope Study
Ad Closing: September 20
Ad Materials Due: September 23

November 2010
Equipment Management Techniques: Using Maintenance Software
Equipment Technology: Understanding Used Oil Analysis
Spec’ing for Operational Advantages: Drivetrains; Solution Focus: U-Joints; Axles; Air Suspensions; Clutch; Brakes
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Aftermarket Insights; Refrigerated Trucking
Ad Closing: October 22
Ad Materials Due: October 26

December 2010
Equipment Management Techniques: Outsourcing Maintenance
Equipment Technology: New Trailer Technology
Spec’ing for Operational Advantages: Corrosion Protection; Solution Focus: Trailers; Rear Doors; Electrical Wiring; Vehicle Washing Systems
Fleet Profile: Interview of an Industry Top Equipment Asset Manager
Special Features: Best Practices; Trailer Topics
Ad Closing: November 19
Ad Materials Due: November 23